Arielle Haughee Market research is an essential step of the book creation process no matter how you publish. It is basically seeing what is already out there in the market and how your book will (or will not) fit in. Luckily for us, we live in the age of Amazon, so you don’t have to spend hours at a bookstore picking through different titles. If you are working to be published traditionally, you will often have to list what are called “comps,” or comparable titles, in your query letter. If you are self-publishing, you will need to know how to promote your book. For both of these, you need to complete market research. What To Look ForStart your market research by finding comparable titles published within the last five years that are the same genre and a similar story line. The recency of titles is important, as you want information about the current market, not what sold well ten or twenty years ago. Find at least five books similar to yours that are moderate to top selling. A quick note about using comps in query letters—it is considered arrogant to list a mega best selling book as a comp. I always analyze the best of the best for my own research purposes, however. If you are going traditional, you will also want to make sure you are looking up traditionally published books for comparisons. Here is an example of a comp for one of my own books: Grumbler is a grumpy character who keeps getting love stuck to him and (spoiler alert) goes through a transformation. For people who are not in the kids’ book industry, I tell them it is similar to The Grinch so they get the gist of the story. It’s not a good comparable book for market research, though, because of how long ago it was published. Industry standards have changed since then. My favorite, best selling comp is Mother Bruce. It’s about a grumpy bear who gets stuck with a bunch of goslings who think he is their mom. After trying to get rid of them, he goes through a transformation. This book was only four years old when mine was published, it’s in the same genre, and a similar story. Great comp. What Details To Get From Book CompsComps are a wealth of information for all kinds of things. So once you have your list, keep those titles handy. Here are some of the most helpful things I get from comp titles:
Differentiating Your Title From Book CompsThe most important thing to take away from market research is not just about how your book can fit in and sell, but how it can stand out. How is your title different from what is already out there? What is your new twist on the story/information? You are trying to spot a hole in the market that your book will fill. For Grumbler, there were a lot of books featuring grumpy characters who become nice. And I mean A LOT. So I knew it was something people enjoyed that would sell. My book is different because love itself is represented as little heart characters that get stuck to him, and every time he tries to give them away, they come back even more. There is a hidden angle in there about how love grows the most when it is shared. That’s not in the other books. Another great trick for getting your title to stand out or fill a gap in the market is to—steel yourself—read the negative reviews of your comps. Is there something more or different people wanted from the story? For nonfiction, was something missing or left out? You can use this information during the revision process to add in or adjust your book so that it meets those needs. When To Do Market ResearchThere are two different school of thought as to when you should complete market research. Some say you should do this before you write one word of your book. Others counter that it can hinder the creative process. For nonfiction books, I agree that you should explore the market before you start writing. That way you can determine what angle your book will have that is different. For fiction, I personally think you should focus only on writing your story when you begin. You can always revise later and make necessary adjustments. You may not even need to change your story, just figure out what to emphasize when marketing. As you can see, market research is a very valuable tool for anyone wanting to publish a book, traditionally or indie. Don’t be deterred or intimidated by having to look for books similar to yours. There are multitudes of similar books on the market for a reason. People buy more of what they enjoy. Your job is to figure out how yours will be similar but offer something new and different. Then you will be 100% prepared to tackle that market.
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Interview with Cheryl WestThank you, Cheryl, for your time! When did you know you wanted to become an author?I doubled major in college, for Chemical Engineering and Creative Writing. That was in 1969. When did you first consider yourself a writer?2017-publication of my first book Who is your biggest inspiration?Mrs. Bailey, my high school English teacher. She taught me not only to read the story but to understand what the story meant, including all the intricate details which the author included. She loved the English Romantic poets so I learned not only poetry but the history, culture, and lives of the writers which were embedded in the poets. How do you come up with your ideas?This is a difficult question as so many things give me ideas for my stories and poems. I collect glass negatives from the late 1890s and early 1900s. I try to find ones with dogs but I want people in the negatives as well. The pictures I see tell me about these people. Although everything is fiction, I still imagine what their lives were like, what was important to them and how they lived their lives. Then there are the random thoughts--something pop into my head, or maybe a sight as I am driving. From these come, stories. Are your characters inspired by or based on real-life people? Mostly fictional, some real-life for background and development. What comes first, the plot or the characters?Characters, especially with the glass negatives What would you say is your most interesting writing quirk?I tell the story in my head, including detail conversations between characters. I joke that it would be nice if these characters invited me to join them. How did publishing your first book change your writing career?I knew I could do it. I learned more about writing, editing, formatting, marketing, etc., and continued to write more stories and poems. I also gained experience in working with others, from the first book written with two other authors, to anthologies, as well as books written solely by me. Each brought its own challenge but taught me valuable skills and lessons. Have you ever gotten writer's block? How did you work through it?I give myself a deadline. I work better under pressure. What are you working on now?Two books. One is a compilation of short stories inspired by the glass negatives which I have collected--over 160 and adding more. The other is a children's book of my poems, illustrated with AI generated art. Talk about a learning experience in computer technology, as well as ensuring that the poems are at the level for children that I am hoping to reach. What advice would you give aspiring authors?Definitely write but while you are doing that, try to learn more about the various aspects of your craft. Even if it is a genre you may never write, learn how the authors crafted their stories, what is important and and why. Sharpen your skills when it comes to dialogue, plot, etc. And if you ask for advice, listen to what people say, without trying to justify why you did something a particular way. Remember the old saying of God gave us two ears and one mouth for a reason. What do you like to do when you're not writing?Reading and spending time with my animals What are three things that are unique about you?The more I am around writers and poets, the more I feel I am like them, strange as they may be. The first item would be that I was an engineer by profession and a writer in my spare time, more time now that I am retired. This gives me an analytical mind, with an equal portion of creativeness. The second is that I have been involved in the Samoyed (dog) breed for over 40 years--lots of stories there. The third may be that I have always been telling stories in my mind, even as a child. Perhaps Walter Mitty was my mentor.
Tonya writes fiction under the pen name Tia Marlee. Tia is the author of several sweet, small-town romances featuring all the swoon with low to no heat. Her series Piney Brook Wishes can be found on Amazon. Currently, you can find Tonya at her website www.anovelchoicellc.com or on Instagram @anovelchoicellc or Facebook. Find more about Tia Marlee at tiamarleeauthor.com Interview with Tonya SpitlerThank you, Tonya, for taking the time to chat with me. When did you know you wanted to become an author?I fell in love with reading very young, and shortly after I started making up my own stories. I'd handwrite or draw pages and pages of my own creation. I think I've always wanted to be a writer in some capacity, I just didn't always know it was possible. When did you first consider yourself a writer?Not until I published my first book. Even now, I sometimes deal with imposter syndrome. Who is your biggest inspiration?My biggest inspiration are the other authors I know! Their dedication to their craft is definitely inspiring. My daughter is my biggest motivator. She's always pushing me to be my best. How do you come up with your ideas?Sometimes, they are inspired by things I see or hear. Sometimes they come to me when I'm washing my hair. Just depends. Are your characters inspired by or based on real-life people?Some of my characters deal with things I've experienced or witnessed in real life, but the characters themselves are unique. What comes first, the plot or the characters?For me, it's usually the story line that comes to mind first, then the characters tell me all the ways I'm wrong. What would you say is your most interesting writing quirk?I usually have at least two drinks beside me. How did publishing your first book change your writing career?It validated that I can do it! Gave me the confidence to keep pushing, even when it's hard. Have you ever gotten writer's block? How did you work through it?YES!! UGH! I will try and call an author friend and brainstorm or go on a walk. Spending time in nature is so essential for me. What are you working on now?I'm currently working on a sweet romcom with the multi author project The Coffee Loft. Next up, a brand new series featuring life on Apple Blossom Ranch What advice would you give aspiring authors?Never quit. Find a writing group and plug in. Work on your craft. Be a student of the industry. What do you like to do when you're not writing?I like to spend time with my family. I have three teenagers, and I'm soaking up the memories before they're adults and out on their own. What are three things that are unique about you?
Arielle Haughee Why do I sell fewer books |
Previously an elementary teacher, Arielle Haughee (Hoy) is a multi-genre author living in Florida. She has a serious reading addiction, fantasy romance her absolute favorite, and loves nothing more than good conversation paired with a good wine. She is surrounded by males at home—a husband, two sons, and an energetic dog—and tries to integrate as much purple and flowers in the house as possible. Arielle is an editor, speaker, and owner of a small press. Learn more about her at www.ariellehaughee.com or www.orangeblossombooks.com. She is also on Facebook and Instagram (@orange_blossom_books). |
Dawn Bourdeau Milstrey is the author and illustrator of The Stone Angel Society, an illustrated middle grade ghost novel (Orange Blossom Publishing, September 2022). First in a series, the book is a collection of spooky short stories with just the right amount of ghosts for young readers. Dawn has been illustrating picture books since 2008 and loves helping other authors bring their words to life with her art. |
Arielle Haughee (Hoy) is a seven-time RPLA-winning author, editor, speaker, and publisher. She is the owner of the small press Orange Blossom Publishing and was previously the Executive Vice President and Marketing Chair for the Florida Writers Association. She was honored with the President’s Award from FWA in 2020, and in 2021 Pling’s Party was awarded Children’s Book of the Year. She is also the recipient of a Purple Dragonfly Award for Piper and a Moonbeam Children’s Book Award for Sixth Sunday. She has a serious reading addiction, fantasy romance her absolute favorite, and loves nothing more than good conversation paired with a good wine. She is surrounded by males at home—a husband, two sons, and an energetic dog—and tries to integrate as much purple and flowers in the house as possible. |
Samantha Blakney is a short fiction, non-fiction and poetry writer for different anthology, from Free Spirit Publishing. (This was a Mistake) and (The Zeitgeist Exists). She has also been published in Along the Shores of Grief by Orange Blossom Publishing, (The Loss of my Mother), A forthcoming anthology by, Wingless Dreamer Publisher, Christmas Cheerios. (The Burning of the Christmas Yule-Log) poetry. Also, by Wingless dreamer Publisher, My Sanskriti Teal (Diversity of the Dark Color of Women). |
Andie L. Smith is a Young Adult author from Central Florida. She writes coming-of-age stories sometimes set in our world, other times found in a futuristic society, but all involving an emotional journey for her characters. Her first novel LUCKY ENOUGH is set to be published in Fall 2023 with Evernight Teen. She is also a Junior Agent at The Booker Albert Literary Agency. |
M. D. (Peggy) Roblyer is a retired Professor of Educational Technology and textbook author who helped usher in the world of educational technology in the 1970s, becoming prominent for shaping this new discipline in the online era. In a career that spanned nearly 40 years, she authored a dozen textbooks, including Integrating Educational Technology into Teaching, which became the best-selling text in the field when published in 1996 and remains so today in its ninth edition. Since retiring in 2015, Peggy has focused on her love of language by joining the River City Writer’s Club, serving as founding editor for the Longleaf community newsletter and past webmaster for the Chattanooga Writers Guild. She is currently querying publishers for her memoir, Strong Glass: A Memoir of Escaping the Dark Mirror of Family History, and enjoys writing essays like those appearing on her website blog: http://www.mdroblyer.com. |
Arielle Haughee is the owner and founder of Orange Blossom Publishing.
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