Guest post by Kerry Evelyn
10 Tips for a Successful Facebook Takeover
Why participate in a Facebook takeover or group hop? Easy! It's a fabulous way to grow brand awareness and grow your readership. So, how do you effectively manage a takeover? I've created these ten tips that will help you knock it out of the park.
1. Brand your graphics.
You want to make sure your posts stand out, are recognizable, and represent your brand well. Remember, you're building brand awareness. Use your brand color palette. Keep the graphics on theme.
2. End each post with an action item.
You want comments on each of your posts.
3. Introduce yourself
Readers want to know who you are as a person. This connection is invaluable. Share as much or as little as you're comfortable with.
4. An opportunity for market research
Takeovers in groups that match your genre are a great way to discover what readers love! How can you accomplish this? With posts like these:
5. Story Specific Content
Promote a new release, a reader magnet, anthology or short story. Tie in your backlist. Have an action item related to your next story.
6. Everyone Loves a Freebie!
What content can you give away to tease your story, world or brand?
7. Grow your following OFF Facebook
Use your posts to request follows in other places.
Some ideas might include:
8. Number and Hashtag Your Posts
Make your posts easy to find for yourself, and readers. Hashtags make it easier for you to find posts to respond on comments. Readers know what to expect during your time. You can easily find the posts for later takeovers to copy or tweak.
9. Giveaways and Prizes
Readers LOVE giveaways and freebies.
What can you giveaway?
10. Choosing a Winner
There are so many ways to pick a winner. No need to overcomplicate it. Some of my favorites are: