Picture books are primarily a print market. Kids and parents love holding the books in their hands and interacting with them, pointing to pictures and turning pages. Deciding the best way to make your physical product involves some decision making and figuring out what is best for you and your book. Here are the options, along with the benefits and drawbacks of each, to help you decide.
The two main ways to indie print picture books (or any book) are to offset print or use a print-on-demand service. Offset printing is when you put in an order with a traditional book printer such as Thomson-Shore or Phoenix Color and they do what is called a print run. You pay the money up front for an agreed-upon amount of books. When the print run is finished, you have all of your books ready to sell.
Print-on-demand or POD is a relatively newer service in the history of book printing. All you do is upload the files to a service such as Amazon or Ingram Spark and they print copies after they are purchased and mail them to the customer. If you want to have a home stock of books, you will need to order from the printing service and you only pay for the exact amount you want.
Offset Printing Benefits and Drawbacks
Offset printing is number one when it comes to print quality, especially for picture books that have color interiors. You also have more print options with an offset printer. You can pick your trim size, get foil embossing, do lift-the-flaps, even get holes cut in your pages. You can customize whatever you want!
However, when you offset print you have to pay for an entire print run. This can get expensive and is risky if you end up not selling very many books. Also, now you have an entire print run. Where are you going to store those books? You will have to do some research and see if you want to apply for a distributor, store them at a warehouse that does pack-n-ship, or keep them at home/a storage unit and mail them yourself. But another benefit is the per-unit price. The higher the total print run, the cheaper the books are per book.
Print-on-Demand (POD) Benefits and Drawbacks
The benefits of POD are easy to see: significantly less up front cost and much easier product management. It is the most economical option. Plus services that do POD also list and ship your books for you. Double bonus!
Here comes the big drawback: print quality. Because these books are printed quickly and shipped out right away, the printing methods give less rich color and quality controls aren't as well regulated. You are also limited in your options and must chose a trim size from a predetermined list and can't get any of the special features. Some POD printers, such as Amazon, only print paperbacks. Finally, the price of the book per unit stays the same whether you print two books or two thousand. It becomes the least economical option if you need to print large quantities of books.
The best method is going to be what is right for your goals, your time, and your budget. What is most important to you? What can you honestly manage? How much money do you have to spend? You also don't have to be married to one printing method. You can make a judgement call for each project and see what works best for you. I personally do both, pending the project and what I deem is important.
Let's start with a doozy of a sentence: The short-legged, fluffy, orange Pomeranian walked down the dirty sidewalk, past the shady green trees, and into her large square yard with the tulips, daisies, and daffodils next to the two story blue house with the wrap-around porch.
While this does give you quite a visual, it's pretty exhausting to read and a bit long for the attention of a three-year-old. Visual description is often a place where a picture book author can make deep cuts, or not include it all. Here are three reasons why you can toss those adjectives out the door.
Written Description Is Redundant
One great thing about picture books is they have pictures! The pictures do the work of showing the visuals so the words don't have to. Why tell the reader and listener the pig is wearing a red rain jacket with yellow buttons when they can look at the page and see it? Or that the park has a swing and a slide and a bench and a...you get the idea. The park will be there on the page.
Let's go back to the sentence with the Pomeranian. Reread it and think of everything written there that would be shown in pictures. The short-legged, fluffy, orange Pomeranian walked down the dirty sidewalk, past the shady green trees, and into her large square yard with the tulips, daisies, and daffodils next to the two story blue house with the wrap-around porch. Most of the words in this sentence can be cut out.
Illustrators Don't Like It
When an illustrator gets a manuscript, they develop their own vision for the story. They don't want to be told what every tiny detail looks like. That would leave no room for them to experience and interpret the story with their own creativity. Think about it. Before you wrote a story, would you want someone telling you every single detail to write?
You may want to cling to the idea that the pig must be in a red raincoat with yellow buttons. After all, that's how you pictured it as you wrote. But is that really the most important part of the story? Will the story not be the same if the pig is in a blue raincoat, or gasp!, no raincoat at all? Giving the illustrator that creative freedom results in a better product because they use their expert artistic and visual skills to come up with things that are often even better than what you imagined.
This doesn't mean you shouldn't include a visual detail that is essential to the story. But you should leave room for creative interpretation by the illustrator as much as possible.
It Inflates Word Count
Getting the word count down is often one of the biggest challenges of revising picture book manuscripts. Traditional publishers want manuscripts to be around 500 words or less. There is more wiggle room for indies, but it should be below 1,000. (See this post on word count for more info.)
You have to chop, chop, chop as much as you can. Visual description can take up a lot of those precious words and like I said earlier, it's redundant with the pictures. Trim it wherever you can and don't let it inflate your word count. (See this post for other ways to cut word count.)
A picture book needs to use concise yet enticing language that lends itself well to being read aloud. The challenge? Doing all that in less than a thousand words, in fact, as close to 500 words as possible. First drafts are often too long since all you are doing is capturing your ideas and putting them on the page. Then it is time to revise, trim the fat, slice and dice...whatever you like to call it.
A picture book manuscript is already fairly short, so what exactly can you cut? Here are five tricks to trim down those words:
This is the first place to start. Take a close look at your sentence structures. Do you have sentences with several clauses strung together? Long compound sentences? Search your manuscript for lengthy sentences and see where you can chop.
Become a hound on the hunt for any extra words. Look for adverbs and adjectives and determine if they are truly necessary. The word “that” is often a filler word when not specifying an object. (If you are looking for more tips at the sentence level, see Tighten Up! Seven Tips for Decluttering Your Sentences, an article I wrote for the Florida Writers Association.)
Cut Out Visual Description
Visual description, such as describing the setting or what the character looks like, is usually left out of picture books. Most obviously because the pictures show the visuals and it would be superfluous.
The second reason is that illustrators do not want to be told how things look. There needs to be room for creative interpretation. (More on this in another post.) So look through your story and see if there are any lines that tell what something looks like and ask yourself if they are really necessary or if the pictures will show it.
A common mistake is to assume kids need tons of action in a picture book in order to keep their interest, making it more like a TV show. Characters are here then there then up then down then karate chop! Big action isn’t a bad thing, but too much action is. The first problem is that it’s hard for children to follow. Adults, too.
Second, an illustrator doesn’t create an individual scene for every single little action in the book. (Think about transitions like opening doors and entering rooms.) So if you have too much action, an illustrator won’t be able to draw it all anyway. Limit your action to what is essential to your plot. Ask yourself what *must* the character do and limit the number of obstacles to what will fit within the word count. Which leads to the next tip…
Reduce the Number of Events
Oftentimes writers get excited about the idea behind a picture book and add in too many events. My very first picture book attempt involved a tough-guy Easter bunny and his peppy sidekick. While I was developing the story, I planned a kooky system for how they traveled around the world. The first few events in the book where all about glitches in the system before they got to where the story actually started. It was exciting and fun and I loved it. It was also totally unnecessary. My word count was a shocking 2,000 words. It broke my heart but those events had to be cut.
A good trick to help focus your events is to write your logline: one sentence saying what your book is about. Events need to be directly related to the direction of the book. How many events should there be for a picture book? It depends on the structure of the book. I tend to use a simplified version of the three act structure, so three events or event groups. Examine the structure of your book and determine if there are any events that can be left out and the end result would be the same. That may be an indicator they can be cut.
It’s not always necessary to show every setting in a book. A character may come home from school and have to walk through the foyer, then the living room, then the hallway before getting to her bedroom. Save yourself some words and jump straight to where she needs to be.
Limiting settings also goes hand-in-hand with simplifying action. If you stick to only the necessary scenes that involve the obstacles and the character’s goal, then you will see which settings are integral and which can be cut. Once again, the structure of the book will determine the number of settings.
Keep Working On It
It takes me several months to work over a manuscript and get it where it’s ready to publish. I revise over and over and over, getting lots of feedback from other picture book authors. Keep coming back to your manuscript and asking yourself what is essential to your story. With time and effort, you’ll be able to cut out the excess and highlight what is truly important.
Getting the word count correct is a very important skill for anyone looking to publish picture books. Agents and publishers won’t accept manuscripts with high words counts. Distributors won’t select them for sales representation either.
Why? Long picture books don’t sell very well anymore.
Why Long Picture Book Manuscripts Don’t Work
Small Press United, an indie book distributor, has this in their Reasons for Declining information: “a children's picture book with pages that have large amounts of text no longer works as a picture book.”
Recent market surveys show that children age out of picture books at six, earlier than previous generations. Kids are moving up to early readers and chapter books younger than before. This in and of itself is a great thing. We have better readers! But it does raise a problem for picture book authors and publishers. We need to adjust our standards to match what children need and ultimately, what sells.
Authors also need to keep in mind the dual audience of picture books: the children hearing the story and the parent who reads it. Parents are the ones purchasing the books and reading them aloud until the child is old enough to read on their own. If there is one thing that drives me crazy during story time at night, it is a picture book that goes on and on and on. Those books often mysteriously disappear under the bed or at the very bottom of the book bin. As a parent, I won’t buy a picture book with a lot of text.
Picture Book Word Count: Here’s the Magic Number
For fiction or creative nonfiction picture books (not informational), the current word count goal is 500 words. Yup, that’s it.
If you are planning to traditionally publish, it is significantly more likely you will be successful if you stick to this word count. Yes, you can go to Barnes and Noble and likely find a longer picture book on the shelf. This book is probably either a classic or written by an established author. Stick to 500 words to increase your chances of acceptance.
If you are self-publishing, you do have some leeway but remember that you want to be competitive in the market with all the other picture books. You also don’t want your adorable-but-wiggly audience getting bored. Keep it under 1,000 but try to get closer to 500.
A Quick Way to Practice
If you write adult fiction, one of the best activities you can do to get comfortable with the 500 word format is to practice flash fiction. It teaches you to squeeze your entire story in a low word count and helps you focus on every single word, cutting anything extra.
If you are new to writing or are only interested in writing picture books, look for my next blog post: Five Tricks for Trimming Word Count in Picture Book Manuscripts.